2025 10th International Conference on Marketing, Business and Trade
Call For Papers
Topics of interest include, but are not limited to:
Topic 1: Marketing Strategies and Trends
Digital marketing trends
Social media marketing
Content marketing
Influencer marketing
Personalization and customization in marketing
Brand management and brand equity
Marketing analytics and big data
Topic 2: Consumer Behavior
Consumer psychology
Buying behavior
Customer relationship management (CRM)
Customer experience management
Loyalty programs and retention strategies
Topic 3: Market Research and Analysis
Market segmentation
Market entry strategies
Competitive analysis
Product positioning
Pricing strategies
Topic 4: E-commerce and Online Business
E-commerce platforms and technologies
Mobile commerce
Omni-channel retailing
E-commerce logistics and supply chain management
Security and privacy in e-commerce
Topic 5: Entrepreneurship and Small Business Management
Start-up strategies and financing
Innovation and creativity in entrepreneurship
Scaling up businesses
Challenges faced by small and medium-sized enterprises (SMEs)
Topic 6: Marketing in Specific Industries
Healthcare marketing
Tourism and hospitality marketing
Financial services marketing
Technology and IT industry marketing
Food and beverage marketing
More topics, please kindly check: https://www.icmbt.org/cfp.html