Call For Papers Topics of interest include, but are not limited to:

Topic 1: Marketing Strategies and Trends Digital marketing trends Social media marketing Content marketing Influencer marketing Personalization and customization in marketing Brand management and brand equity Marketing analytics and big data

Topic 2: Consumer Behavior Consumer psychology Buying behavior Customer relationship management (CRM) Customer experience management Loyalty programs and retention strategies

Topic 3: Market Research and Analysis Market segmentation Market entry strategies Competitive analysis Product positioning Pricing strategies

Topic 4: E-commerce and Online Business E-commerce platforms and technologies Mobile commerce Omni-channel retailing E-commerce logistics and supply chain management Security and privacy in e-commerce

Topic 5: Entrepreneurship and Small Business Management Start-up strategies and financing Innovation and creativity in entrepreneurship Scaling up businesses Challenges faced by small and medium-sized enterprises (SMEs)

Topic 6: Marketing in Specific Industries Healthcare marketing Tourism and hospitality marketing Financial services marketing Technology and IT industry marketing Food and beverage marketing More topics, please kindly check: https://www.icmbt.org/cfp.html